Anna Goodman launched Abstrakt Publicity in 1999 promoting music and performing arts. For over eleven years, the company has worked with a variety of regular clients as well as one-off projects, creating maximum awareness for dance, theatre, arts festivals, tours and performances.

Prior to Abstrakt Anna worked in London and New York, developing PR contacts and skills. Her first job in London was publicising fund-raising events for Laverna House, a charity providing sheltered housing for men, women and children living with AIDS. At this time she was intensively involved in promoting club events, leading to work within the music and fashion industries. This ultimately proved indispensable in developing a specialised publicity company.

In 2000 Abstrakt was approached by leading Hip Hop dance/theatre artist Jonzi D to promote Aeroplane Man, the story of a young black man from the East London who travels the world seeking his ideal destination. The idea was to reach beyond regular theatre and dance critics, attracting a target audience with credible coverage alongside regular broadsheet press. Aeroplane Man toured internationally and sold out at the South Bank, setting a precedent for an explorative way of working - Researching new projects with the idea of tapping into quintessential tastemaker audiences while maintaining strong links with generic media contacts.

Abstrakt continues to create a high publicity profile for clients. Past projects have continued to be diverse, examples include Circelation, a pioneering circus training programme, Italian physical theatre company Teatro Kismet, two seasons of BBC Radio 4's poetry series Bespoken Word, Jonzi D Productions and Jonzi's annual collaboration with Sadlers Wells - Breakin' Convention - The international festival of Hip Hop dance, now touring nationally. In 2008, Abstrakt entered the world of Live Art publicising SACRED at Chelsea Theatre. For 2009 Chelsea Theatre collaborated with Brut, a leading Viennese performance venue extending SACRED to a four week programme. The most recent SACRED season collaborated with renowned New York performance space PS122.

Also in 2010 Abstrakt publicised The Harder They Come, Afrovibes, British Dance Edition in Birmingham and worked in conjunction with the Royal Academy Of Dance on both the Genee International Ballet Competition and Step LIVE! - A major dance showcase at Sadlers Wells incorporating schools from 13 London boroughs.

Below is a current clientele roster. Anna Goodman has appeared as a guest lecturer for University Of The Arts in London and Punch, an award-winning arts and music development organisation in Birmingham.

Current Abstrakt clients:

www.breakinconvention.co.uk - In conjunction with Sadlers Wells press office, Abstrakt covers specialist press on the acclaimed annual Hip Hop dance festival. Breakin' Convention is curated by Jonzi D, now approaching the festival's eighth year, 2010 saw the third national Breakin' Convention tour.

www.rad.org.uk - Abstrakt celebrated the Royal Academy Of Dance's 90th year by publicising Step LIVE! - A unique event showcasing children from 13 London boroughs, part of the Step Into Dance scheme organised by RAD and the Jack Petchey Foundation: www.stepintodance.org Abstrakt also promoted the Genee International Ballet Competition at Sadlers Wells & Laban November 2010.

www.chelseatheatre.org.uk - London's only theatre dedicated to live art houses the SACRED season annually. For 2010 Chelsea Theatre collaborated with New York's PS 122. Artists included Julia Bardsley & Andrew Poppy, Marisa Carnesky, New York City Players, Young Jean Lee, David Hoyle, Stacy Makishi, Natasha Davis, Robin Deacon & Sara Juli.

www.ukarts.com - Abstrakt promoted the national tour of The Harder They Come - The highly successful stage show based on Perry Henzell's quintessential tale of 1970s Jamaican youth. UK Arts also co-produced Afrovibes, a month long touring festival of uncompromising South African performance from the townships.

www.bde2010.co.uk - Abstrakt publicised 2010's British Dance Edition in Birmingham hosted by DanceXchange featuring Arthur Pita, Russell Maliphant, Clod Ensemble and more. An extensive four day programme utilised Birmingham's best known theatres and performance spaces showcasing the best of British dance.

www.teatrokismet.org - Founded as a co-operative in 1981, Teatro Kismet has grown to become one of Italy's leading theatre companies, producing innovative work for its own cultural centre in Bari, southern Italy, as well as touring internationally. The company has won many awards for its high quality theatre for young and adult audiences, often working with fairy tales, classic myths and legends and specialising in work which has cross generational appeal.

www.spillfestival.com - Abstrakt is working with Spill Festival of Performance's biennial programme in 2011 for a week-long festival at the Barbican. Curated by Robert Pacitti, international artists include Romeo Castellucci, Harminder Judge, winner of the Arts Foundation Fellowship Award in Performance & Live Art 2011, Rajni Shah, Diamanda Galas, Kings of England, Sylvia Rimat, Helen Cole and more. Events include a photographic exhibition from Manuel Vason and a special film evening as well as a week-long schedule of innovative and uncompromisng performance.

www.pen-ultimate.net - Acclaimed Manchester-based theatre collective tour the UK with their electric, heady mix of tightly woven wordplay referencing heist, caper and kung fu movies, A Night On The Tiles is a Tarantino-esque tale of revenge, murder and Devonshire cream teas. Directed by Montserrat Gili and with dramaturgy from US hip-hop theatre pioneer Will Power, A Night On The Tiles is dark comedy with an infectious urban twist.

AND A SPECIAL MENTION GOES TO:
www.internationalworkshopfestival.org - Bringing together performers and performance makers from around the world to the UK, to share skills, create work, and celebrate the very best of world theatre and dance. The International Workshop Festival closed after twenty two years. Recent highlights in London included Annie Sprinkle and Elizabeth Stephen's Love Art Lab at Chelsea Theatre and South African theatre from Monde Wani at Soho Theatre. A unique and ground-breaking organisation, more information about their rich and varied annual programmes from past seasons available on request.

Further previous work information available on request. Back Home

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