Anna Goodman launched Abstrakt Publicity in 1999 promoting music and performing arts. For the past 17 years, the company has worked consistently with a variety of clients and projects, creating maximum awareness for dance, theatre, live art, cabaret, spoken word and circus. Abstrakt Publicity publicises national tours, regional events, one-off performances and arts festivals via print and online media as well as TV and radio. An extensive resource of contacts have been maintained over many years and Abstrakt constantly researches new writers, bloggers and broadcasters. Prior to 1999, Anna worked in London and New York, developing PR contacts and skills. Her first PR job in London was publicising fund-raising events for Laverna House, a charity providing sheltered housing for men, women and children living with AIDS. At this time she was also promoting club events, leading to work within the music and fashion industries. This ultimately proved indispensable in developing a specialised publicity company.
In 2000 Abstrakt was approached by Hip Hop dance/theatre artist Jonzi D to promote Aeroplane Man, the story of a young black man from East London who travels the world seeking his ideal destination. The idea was to reach beyond regular theatre and dance critics, attracting a target audience with credible coverage alongside generic press. Aeroplane Man toured internationally and sold out at the South Bank Centre, setting a precedent for an explorative way of working - Researching projects with the idea of tapping into niche audiences whilst maintaining strong links with standard media contacts.
Abstrakt continues to work with Jonzi D via the annual Hip Hop dance festival at Sadler’s Wells, Breakin' Convention, now in its 13th year. Other current and recent projects include campaigns for Fierce Festival, Andrew Logan's Alternative Miss World and Museum of Sculpture, Mayfest, Art Ensemble Festival, Rosana Cade, Wac Arts, Stopgap Dance Company, Home Live Art, The Prime Of Ms David Hoyle at Chelsea Theatre, Joseph Mercier & PanicLab, Scottee, Nando Messias for Dance Art Foundation, Figs In Wigs and Dickie Beau.
Abstrakt has worked with a multitude of artists and organisations. There are too many inspirational people to mention and thank, but favourites include the Chisenhale Dance Space, The Albany - Deptford's historic theatre space, Nottingham's Dance4, UK Arts International, State of Emergency, Rhiannon Faith, Franko B, La John Joseph, Project O, Teatro Kismet, SPILL festival, Benji Reid, Stratford East, Nathan Evans, Penny Arcade, John Cooper Clarke, Soweto Kinch, John Hegley, Spanish Harlem Orchestra, the late, great Andy Palacio, Robert Hylton, Vernon Reid & DJ Logic, Scratch of The Roots, Mike Ladd, Roger Robinson, Annie Sprinkle & Beth Stephens, Handspring Puppet Company (creators of War Horse) and Rikki Beadle Blair.