Anna Goodman launched Abstrakt Publicity in July 1999. Ever since, Abstrakt has worked with a multitude of clients creating maximum awareness for performance art, theatre, dance, exhibitions, circus and more. Abstrakt Publicity publicises national tours, one-off performances, events and festivals via all available media.

In the 1990s Anna worked in London and New York, developing PR contacts and skills. Her first PR job in London was publicising fundraising events for Laverna House, a charity providing sheltered housing for men, women and children living with AIDS. At this time, she was also promoting club events, leading to work within specialist music, nightlife and fashion. This ultimately proved indispensable in developing a specialised publicity company.

In the new millennium, Abstrakt was approached by Hip Hop dance/theatre artist Jonzi D to promote Aeroplane Man, the story of a young Black man from East London who travels the world seeking his ideal destination. Over 25 years later, Abstrakt still works with Jonzi D via the annual and influential Hip Hop dance festival Breakin' Convention, at Sadler’s Wells and beyond, originally launched in 2004.

Recent projects include campaigns for CEREMONY Festival of Performance at the Copeland Gallery, produced by Future Ritual, multiple projects for Battersea Arts Centre including most recently, Marikiscrycrycry’s GONER and Thick & Tight’s Natural Behaviour, East London’s Certain Blacks who produce 2 festivals per year including Dockland’s Ensemble Festival, performance artist Chisato Minamimura, Ugly Duck’s closing weekend performance programme and of course, Breakin’ Convention 2025 at Sadler’s Wells.

Abstrakt has worked with countless artists and organisations, too many inspirational people to thank but favourites include Martin O’Brien, ]performance s p a c e[, VSSL Studio, zack mennell, Marisa Carnesky Productions, Tim Crouch, Figs in Wigs, Florentina Holzinger’s TANZ, Back to Back Theatre, The Yard, Tom Marshman, Alleyne Dance, Crying In The Wilderness Productions at the Young Vic, Stopgap Dance Company, Marlborough Productions, The Coast is Queer literary festival, Andrew Logan's Alternative Miss World at Shakespeare’s Globe, FATT Projects, Abigail Conway’s The Candle Project at The Spire, Scottee, Emma Frankland, David Hoyle, Tom Cassani & Peader Kirk, Bourgeois & Maurice, Duckie, CUT Festival curated by Jamie Lewis Hadley and produced by Xavier de Sousa, Lucy Hutson, Ellie Harrison, Greg Wohead, Jo Bannon, Nando Messias, Fancy Chance, Compass Live Art, Jonny Woo, Homotopia, Mayfest, FIERCE, Rosana Cade and Ivor MacAskill, Catherine Hoffman, Dickie Beau, Chisenhale Dance Space, The Albany, Home Live Art, Franko B, SPILL, Benji Reid, Penny Arcade, John Cooper Clarke, Soweto Kinch, John Hegley, Spanish Harlem Orchestra, the late, great Andy Palacio, Robert Hylton, Vernon Reid & DJ Logic, Scratch of The Roots, Mike Ladd, Roger Robinson, Annie Sprinkle & Beth Stephens, Handspring Puppet Company and Rikki Beadle Blair.

Thanks also to the audiences, broadcasters and writers. We are nothing without you, Anna Goodman 2025.